Who we are, what we do


Founded by Jan Chipchase, Studio D is a tight knit team of researchers, designers and business strategists. We have an innate curiosity of the world around us, and a unique perspective on how insight can be applied to strategy, design, public policy, community engagement, partnership models and brands.

Our clients include the world’s most interesting and successful organisations. For a sense of scale, and reach, see where we operate. A small, focussed and highly motivated team, can achieve big things.

Every project starts with pioneering research that is able to pinpoint underlying motivations and why people do what they do. We use this foundational understanding of human behaviour to reframe the world, define untapped markets, and identify existential opportunities, and threats. 

100% of our projects aim to increase the potential for positive social impact through our clients' work. We work on those projects. 

We pride ourselves on adapting to conditions on the ground, and on doing the right thing by the client.

To discuss a project, contact us.


How did we fare in our third year?

2016 End Of Year Report

Our sister studio, SDR Traveller, makes ultra light, ultra strong and very discreet luggage and accessories including the Field Kit, Journal.



Behind the scenes at the studio, read Field Notes,  @studiodradiodurans on Instagram, and @studio_d_rad on twitter.

Where We Operate


From dense-urban to edge-of-grid, and pretty much everywhere in between. It's not easy, but that's half the point.

We have on-the-ground experience of Afghanistan, Austria, Bangladesh, Bolivia, Burundi, Brazil, Cambodia, China, Denmark, Egypt, Ethiopia, Finland, France, Germany, Ghana, India, Indonesia, Iran, Italy, Japan, Malaysia, Myanmar, Nepal, Netherlands, Nigeria, Oman, Russia, Saudi Arabia, Singapore, Somalia/Somaliland, South Korea, South Africa, Tajikistan, Thailand, Turkmenistan, Uganda, United Arab Emirates, United Kingdom, United States, Uzbekistan, Vietnam, and Zimbabwe.



The studio is named after Deinococcus Radiodurans, an extremophilic bacteria that can survive acid, drought and has extraordinary tolerance to radiation. The origins of its name are deino- (strange) -coccus (berry)  radius- (radiation) -durare (surviving).

The bacteria was discovered in 1956 by Arthur W. Anderson at the Oregon Agricultural Experiment Station through experiments to understand whether canned food could be sterilized using high doses of gamma rays. The cans were bombarded with radiation that was thought to kill all known forms of life but the meat spoiled and the Deinococcus Radiodurans bacterium was later isolated. It has a unique quality in which it can repair radiation induced damage in both single- and double-stranded DNA.

It is quite the art to survive where others do not.