Who we are, what we do
We are a tight knit team of researchers, designers and business strategists. We have an innate curiosity of the world around us, and a unique perspective on how insight can be applied to strategy, design, public policy, community engagement, partnership models and brand.
Our clients include the world’s most interesting and successful organisations. Our ability to ask smart questions is dependent on keeping these relationships discreet. For a sense of scale, and reach, see where we operate. A small, focussed and highly motivated team, can achieve big things.
Every project starts with pioneering research that is able to pinpoint underlying motivations and why people do what they do. We use this foundational understanding to reframe the world, define untapped markets, and identify existential opportunities, and threats.
We allocate 30% of our time annually to projects that are looking to lift the world's poorest out of poverty. 100% of our projects aim to increase the potential for positive social impact through our clients' work. We work on those projects.
We pride ourselves on our flexibility, and on doing the right thing by the client.
To discuss a project, contact us.
Where We Operate
From dense-urban to edge-of-grid, and pretty much everywhere in between. It's not easy, but that's half the point.
We have on-the-ground experience of Afghanistan, Australia, Austria, Bangladesh, Bolivia, Burundi, Brazil, Cambodia, China, Denmark, Egypt, Ethiopia, Finland, France, Germany, Ghana, India, Indonesia, Iran, Italy, Japan, Malaysia, Myanmar, Nepal, Netherlands, Nigeria, Oman, Saudi Arabia, Singapore, Somalia/Somaliland, South Korea, South Africa, Tajikistan, Thailand, Turkmenistan, Uganda, United Arab Emirates, United Kingdom, United States, Uzbekistan, Vietnam, Zambia and Zimbabwe.