Who we are, what we do


The world is awash with data. 

There are many ways to reveal what people do and how. We can reveal why.

Founded by Jan Chipchase, Studio D applies field insight to strategy, design, public policy, community engagement, partnership models and brands. 

We use ethnographic methods, remote sensing, social listening, rapid calibration and many other established and experimental techniques to decode human motivation. Our work spans commercial, nonprofit and government clients, with a global remit.

For a sense of scale, and reach, see where we operate. A small, focussed and highly motivated team, can achieve big things.

Every project starts with pioneering research that is able to pinpoint underlying motivations and why people do what they do. We use this foundational understanding of human behaviour to reframe the world, define untapped markets, and identify existential opportunities, and threats. 

All of our projects aim to increase the potential for positive social impact through our clients' work. We work on those projects. 

We pride ourselves on adapting to conditions on the ground, and on doing the right thing by the client.

To discuss a project, contact us.

Studio origins.


How did we fare in our third year?

2016 End Of Year Report

Our sister studio, SDR Traveller, makes ultra light, ultra strong and very discreet luggage and accessories including the Field Kit, Journal.


Behind the scenes at the studio, read Field Notes,  @studiodradiodurans on Instagram, and @studio_d_rad on twitter.

Where We Operate


From dense-urban to edge-of-grid, and pretty much everywhere in between. It's not easy, but that's half the point.

We have on-the-ground experience of Afghanistan, Austria, Bangladesh, Bolivia, Burundi, Brazil, Cambodia, China, Denmark, Egypt, Ethiopia, Finland, France, Germany, Ghana, India, Indonesia, Iran, Italy, Japan, Kenya, Malaysia, Myanmar, Nepal, Netherlands, Nigeria, Oman, Russia, Saudi Arabia, Singapore, Somalia/Somaliland, South Korea, South Africa, Tajikistan, Tanzania, Thailand, Turkmenistan, Uganda, United Arab Emirates, United Kingdom, United States, Uzbekistan, Vietnam, and Zimbabwe.