Founded in 2014 by Jan Chipchase, Studio D provides discreet international research, design and strategy services to multinational clients with a global remit.
The studio is able to draw on unparalleled consumer research experience across industry sectors including telecoms, household electronics, cosmetics, healthcare, fast moving consumer goods and financial services. The team have hands-on experience running complex projects in many emerging markets from African nations to Afghanistan, Brazil, 1st to 6th Tier Chinese cities, India, Indonesia and beyond.
The studio is named after Deinococcus Radiodurans, an extremophilic bacteria that can survive acid, drought and has extraordinary tolerance to radiation. The origins of its name are deino- (strange) -coccus (berry) radius- (radiation) -durare (surviving).
The bacteria was discovered in 1956 by Arthur W. Anderson at the Oregon Agricultural Experiment Station through experiments to understand whether canned food could be sterilized using high doses of gamma rays. The cans were bombarded with radiation that was thought to kill all known forms of life but the meat spoiled and the Deinococcus Radiodurans bacterium was later isolated. It has a unique quality in which it can repair radiation induced damage in both single- and double-stranded DNA.
For the original research see: Anderson, A W; H C Nordan, R F Cain, G Parrish, D Duggan (1956). "Studies on a radio-resistant micrococcus. I. Isolation, morphology, cultural characteristics, and resistance to gamma radiation". Food Technol. 10 (1): 575–577.
It is quite the art to survive where others do not.